Business Owner's Blog

  • services
  • blog
  • resources
  • contact
  • about
    • ← Choose Your Verb
    • What’s Wrong with Business Plans? →

    Would People Pay to Promote Your Product?

    21 Aug 2007 by John Seiffer in Blog, Business Ideas, Business Models, Investing and Raising Cash

    In most industries probably not. But music is different (like art and a few others where commitment and commerce are closely linked). SELLABAND has developed an interesting business model to exploit this combination of passion and partnership. Details HERE.

    The idea is “believers” aka investors invest $10 in a share of a new band. When the band has raised $50,000 (5,000 investors) SellABand helps them produce and promote a CD – the investors get one copy of the CD for “free”. Money is split between the band, the investors and the company. Any time before the band raises 50K an investor can get their money back or switch it to another band.

    Seems to me that $10 is a really cheap way to “own” part of a band for people who like to be early adopters of new music and a way for a band to raise money but more importantly get 5,000 folks promoting their music from the get go. For the investors, it’s like paying $10 to be a promoter of an idea virus. And you get a CD for the price.

    UPDATE: Slice The Pie has a similar concept.

    Takeaway:

    • The real power of any technology is not to do the same old stuff quicker, better, or more accurately, but to allow you to do things that could not be done before. The web is no different in that it’s real power lies in the uncharted.

    [tags] entrepreneur,record label, Music Business, business model [/tags]

    • Tweet

    About the Author: John Seiffer

    • Recent Posts

      • Should Your Employees Learn to Write Code?
      • Use a Change Map to make Change Easier
    • Categories

      • Attitudes
      • Blog
      • Book Reviews
      • Business Ideas
      • Business Models
      • CEO Skills
      • Customer Relationships
      • Finance & Accounting
      • Hiring
      • Humor
      • Investing and Raising Cash
      • Management
      • Personal
      • Politics
      • Productivity
      • Recomendations
      • Sales & Marketing
      • Software
      • Strategy
      • Taxes
      • Training
      • Trends
      • Uncategorized
    • Archives

      • April 2012
      • March 2012
      • February 2012
      • January 2012
      • December 2011
      • October 2011
      • September 2011
      • August 2011
      • July 2011
      • May 2011
      • April 2011
      • March 2011
      • January 2011
      • November 2010
      • October 2010
      • September 2010
      • August 2010
      • July 2010
      • June 2010
      • April 2009
      • March 2009
      • January 2009
      • December 2008
      • November 2008
      • October 2008
      • September 2008
      • August 2008
      • July 2008
      • June 2008
      • May 2008
      • April 2008
      • March 2008
      • February 2008
      • December 2007
      • November 2007
      • October 2007
      • September 2007
      • August 2007
      • July 2007
      • June 2007
      • May 2007
      • April 2007
      • March 2007
      • February 2007
      • January 2007
      • December 2006
      • November 2006
      • October 2006
      • September 2006
      • August 2006
      • July 2006
      • June 2006
      • May 2006
      • April 2006
      • March 2006
      • February 2006
  • Social Links

  • © 2006-2012 John Seiffer,
    Business Advisor
    418 Anderson Av. Milford CT 06460
    203-775-6676
  • RSS feed

    Subscribe to this site's RSS feed.

    Desktop Reader Bloglines Google Live Netvibes Newsgator Yahoo! What's This?

Copyright 2011 Better CEO All rights reserved