You probably know about him from his blog. But he’s a keynote speaker at the International Coach Federation conference this Saturday, and before he speaks, I get to do the introduction.

So I’m off to St. Louis. Probably won’t post again till I return next week.

You may have heard of WOOT which offers one discounted item each 24 hours.

Now there’s Bitsdujour which does the same thing for software.

As I write this (Oct 25 2006) they are offering FlowBreeze for $20 (HALF PRICE). FlowBreeze lets you make flow charts simply using excel. I wrote about it here. Highly Recommended.

If you’re reading this after Oct 25, I’m sure they’re offering something else at a good price.

Seth Godin has Top 10 Secrets of The Marketing Process. Great stuff!!

I have just two nits to pick. The first is #1 Don’t run out of money.

Yes but … especially for start ups, spend each marketing dollar like it’s your last. There are times when not having enough money makes you watch each dollar so closely you stop doing stuff that doesn’t work a lot quicker than folks with a big budget.

The second is #5. If it makes you nervous, it’s probably a good idea. If you’re sure you’re right, you probably aren’t.

The last part is true. The first is not. Good ideas will make you nervous. But not everything that makes you nervous is a good idea.

This post from John Dodds is directed at geeks trying to market software products. Just knowing that makes it easy to see how much of it applies to the rest of us. (In case you don’t know, when he gets to #6, RTFM means Read The F*&%ing Manual)

There’s a real gulf between an entrepreneurial business where you can do anything through harder work and an ongoing sustainable business that is run through good management technique.
- Bob Jones, owner The Chef’s Garden

I think that says it all.