Don’t Confuse Marketing Models with Business Models
Published by John Seiffer May 15th, 2006 in Sales & Marketing, Business Models“The former helps you get visibility for your product, the latter defines how you will actually make money. ” So says Dharmesh Shah of OnStartups.com
His post is about the software business and his main point is a the bottom. But I think it applies to may other companies as well. Not knowing your business model is a huge impediment to business growth.
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