I promised myself when I started this blog that I’d not write about politics unless I took the time to show the direct link to your business. But last weekend I rented a dumpster because we’re putting the house on the market [www.seiffer.org - make me an offer before we list it with a realtor]. And when the bill came there was a $15 gas surcharge (4%). Our company pays UPS about 5 grand a week. I don’t even look at how much they’re charging us in gas surcharges. And of course we charge customers a gas surcharge too. We get about 1,000 a month that way.

This hurts business in two ways – the added costs we have to charge make it harder to sell but don’t profit us any. And the added costs we have to pay decrease our bottom line. And who benefits? Not you, not your customer. Exxon is the one with record profits last quarter. But I don’t blame them (at least not for that). This is a problem with political roots. The world system of depending on oil has to change. And this kind of thing has happened before. Europe was powered (or at least heated) by wood hundreds of years ago till they burned all the forests down. So they figured out how to use coal till oil was put to use.

We knew this was coming and decided to go for short term, immediate comfort/profit rather than long term gain. Some of you are old enough to remember gas lines and no-gas-on-Sundays back in 1973. Then President Carter proposed we allocate some resources to developing alternative fuels and to conservation. As a country we didn’t really give it anything but lip service.

And we went back to business as usual. We justified it by taking comfort in those intervening years when oil was $10 a barrel. But that just allowed us to wallow in our denial. Even at $10 a barrel, oil pollutes the atmosphere. We enjoyed our denial about the environmental effect of oil addiction. And our denial about the control over our economy we were giving to foreign leaders who weren’t (and aren’t) exactly working in our bests interests – either economically or in terms of our values: freedom, democracy, human rights etc.

So we played along, ignoring the obvious consequences of our action (or inaction) and now we’re shocked, SHOCKED! that we have to pay 75% of what the rest of the world pays for gas instead of the 50% we’re used to paying. Just wait till we have to pay as much as Europe has been paying for years. And I’m just counting the pump price – not the price in lives lost to air pollution, or war, or _____________ (you fill in the blank).

But it’s human nature to go for short term solutions instead of long term ones. Somehow we believe that going for the long haul makes it less pleasant in the present. And it’s true in many areas (weight loss, quitting smoking, saving for a car instead of borrowing for one). But here’s the real tragedy. It’s not always true in business.

We’ve all read about companies that were forced to put restrictions on their pollution output only to find they could make a profit from chemicals they recovered. Or that were forced to treat employees better only to find they got improved productivity or lower turn over. Is it really so hard to believe that had we put as much effort into energy conservation and alternative fuels in the 1970′s as we did toward the moon shot in the 1960′s that not only would we be better off now, but we’d have been better off by 1976 (say) and the 1980′s and 90′s would have been even better than they were? Carter of course wasn’t as personable as JFK so it was harder for him to get support. Jimmy seemed more of a wimp to us than Jack (or Ronald). And it’s un-American to follow wimps – even when they’re right.

Can you imagine the new products and technologies American ingenuity would have developed? How many high paying jobs that we would have created? How much better our air and water and global warming situation would be? How much it would have affected our trade balance to be exporting that kind of stuff all over the world? Not to mention the effect on peace, if the oil producers had been made as economically and politically impotent as say the buggy whip industry?

Instead we took the short term route and look at the fine mess we’ve gotten ourselves into. It doesn’t take much to figure out which politicians are trying to prolong the status quo when it comes to oil, the environment etc. Unfortunately the ones who want to change things don’t show enough balls or leadership as I’d like to see. But let’s support them anyway. It may be too late, but our only hope is to vote and work as if it’s not.

Takeaways: The political takeways are the same as the business takeaways.

• Vote for (and support) leaders with a vision for the future that’s based on facts – not someone with a nice personality.
• Don’t ignore the facts because they are unpleasant and the consequences aren’t immediate.
• Don’t assume that working for a long term solution – one that’s supported by the facts and the science, even if unpopular – will always mean a long time of sacrifice. You have to be willing to sacrifice for the truth, but when you are, it might turn out better – sooner than you think.
• There’s a real problem with how most businesses think they are affected by politics. It’s too short sighted and hurts them in the long run.