I’ve extended the free offer (due to heavy blog promotion this week). 
I have an autographed copy of the book by Dan Pink. I’ll give it away for FREE to a randomly chosen reader who emails or comments how they found out about this blog. Send your email or post your comment by midnight, eastern time on Friday 5/5.
A Whole New Mind is about how economic changes make “right brain” qualities more important than they have ever been for success. This is in contrast to recent history when “left brain” stuff has been sufficient.
This is why a $3 toilet brush must be not only sourced and marketed cheaply (left brain accounting skills) but also well designed (right brain creativity) if it’s going to sell. It’s also why spirituality and happiness (right brain qualities) are as important in career decisions as retirement packages and salary (left brain).
And it explains that, in Pink’s words “seeing the big picture is fast becoming the killer app in business.” In other words, entreprenuers who understand the inter-relatedness of the systems in their companies (right brain) do better than ones who don’t get the relationships that make the whole bigger than the sum of the parts.
More than just explanation, the book has exercises and examples. Dan is a prescient writer who frequently sees trends before they’re well known.
Takeaways:
Dan will also be a keynote speaker at the 11th annual International Coach Federation conference Nov. 1-4, 2006 in St. Louis. If you have any interest in coaching, or just want to see Dan in person, I’ll see you at the Arch.
Last week I wrote about not buying people’s time. If you’re not buying time, you have to know what you are buying. This is harder than buying time, so we buy time as a cop out. It’s hard for two reasons.
One is we often don’t know how to explain what we want but “we know it when we see it”. Assuming for a minute that our knowing it when we see it is consistent (and it often isn’t) it still helps to explain what we want, so the other person knows.
The other reason is we don’t know how much is enough or when the job is done. Most knowledge work is like that. If I’m painting a room it’s obvious to me or anyone watching if I’m done, and before that, how much I have left to go. If I’m doing a marketing report, or researching competitors on the web, how do you know when you’ve done enough? It could go on forever. Generally what happens is you do it till something else becomes more urgent. Sort of like on Thanksgiving when you eat till the game is on. Then you doze in front of the game till you’re hungry. Then you eat till it’s time to take a nap etc.
So try this. Imagine your employees worked the night shift. And you came in every morning and never saw them.
How would you know what they’d done?
How would you know who did a good job?
How would you know how much work was left to do?
Try that for each person’s job. Write down your thoughts. Discuss with them.
You won’t get all your answers doing this exercise, but it will help.
Takeaways. Describing expected results and managing that way does the following:
Robert Scobel put up a post about how to reinvent Microsoft. If any company needs it they must be in the top three, along with GM and … maybe your company?
I’ve distilled his ideas into suggestions that will work for any company of any size. Scobel’s post will give you some context and explanation. For that reason I’m listing my ideas in the same order as his. One other note, my use of the word “public” may be interpreted to mean, just internally (or not) depending on your situation.
Takeaways:
Systems that support, not hinder what people do, and allow them to do it better. Most of us don’t think of systems that way. Instead we feel they hinder the “real” us. But, as Seth Godin says here, “If process makes you nervous, it’s probably because it threatens your reliance on intuition. Get over it. The best processes leverage your intuition and give it room to thrive.”
I’ll take it a step further and say it takes creativity to define good systems. A good system is one that accomplishs what the company needs at the same time supporting each person in doing what she or he is uniquely qualified to do. A good system takes time and testing (as well as intuition) to develop. It needs to be tweaked and adjusted. And when the people change (a good system will make it easy for people to move up and move on and replace them) the system needs to change as well.
Takeaways:
I have an autographed copy of the book by Dan Pink. I’ll give it away for FREE to a randomly chosen reader who emails or comments how they found out about this blog. Send your email or post your comment by noon, eastern time on Friday 4/28.
A Whole New Mind is about how economic changes make “right brain” qualities more important than they have ever been for success. This is in contrast to recent history when “left brain” stuff has been sufficient.
This is why a $3 toilet brush must be not only sourced and marketed cheaply (left brain accounting skills) but also well designed (right brain creativity) if it’s going to sell. It’s also why spirituality and happiness (right brain qualities) are as important in career decisions as retirement packages and salary (left brain).
And it explains that, in Pink’s words “seeing the big picture is fast becoming the killer app in business.” In other words, entreprenuers who understand the interrelatedness of the systems in their companies (right brain) do better than ones who don’t get the relationships that make the whole bigger than the sum of the parts.
More than just explanation, the book has exercises and examples. Dan is a prescient writer who frequently sees trends before they’re well known.
Takeaways:
Dan will also be a keynote speaker at the 11th annual International Coach Federation conference Nov. 1-4, 2006 in St. Louis. If you have any interest in coaching, or just want to see Dan in person, meet me at the arch.
I’m not a big fan of cutesy sayings. But I was watching a promo video for an educational program designed to revolutionize your company. It’s an old video I found cleaning some junk so the program is probably obsolete.
However one of the testimonials was interesting. They guy said they don’t undertake any program unless it meets the Three S’s (which this one obviously did in his opinion). His 3 S’s along with my explanations are below.
Significant – why bother making major changes if it’s not possible to have a significant impact? Little changes? go ahead and do them all the time. But big ones, better have a big payoff.
Sustainable – We all know the “flavor of the month” style of management. If it won’t be something you can integrate into the company culture, and build on over time, it’s probably not worth the effort.
Safe – What if it doesn’t work? How much time, effort, money have you lost? Is it possible you’ll give up things that produce real results, in exchange for a promise? And if that promise is unfulfilled, what’s the possibility you’ll end up worse than you started and can’t get back?
When you hire a accountant or a lawyer or someone who charges by the hour, do you really want those hours? Does it make sense that if you ask a question they don’t know, and need to research you should pay more than if you ask one they know off the top of their head? Does it make you wonder if they take longer than they have to? More importantly does it keep you from calling them because you wonder if your call will be worth the $150?
There are other ways to structure your relationship – value based billing, a set fee for retainers etc. But that’s not really why I’m writing this.
I’m writing because of your employees.
Are you buying their time? Do you really want to? Wouldn’t you rather have productivity than hours on the clock? But how do you pay for only that? At the extreme, it’s probably impossible. You can’t make every job a piecework job, nor would you want to. But if you think about your rules and policies, you can come a lot closer to your real goal. Here are some things to think about.
Personal calls and other business.
Are employees “stealing” from you when they make personal calls at work? Only if you’re buying their time. After all you make them don’t you? What if the call to arrange child care, or car repair actually puts their mind at ease and makes them more productive. Maybe they’re doing you a favor.
Sick Days
This includes mental health days. Do you really want someone at work when they’re sick – especially if they’re contagious? Which is better – take a day off, get better quicker or “work through it” at half pace for several days in the office?
Coming in late and leaving early
If their work is done, does it really matter? In some cases, yes. The phones have to be answered and customers served at posted business hours. Some meetings and such have to be done on schedule. But if someone is finished, why should they sit around looking busy till closing time? Back in the 80′s when on-site gyms and company barbecues were all the rage at high tech companies, one employee of such a firm told me how it worked at her place. She said people would spend 80 hours a week or more on the premises. But with the work-outs and socializing and stuff, they never really got any more done than folks who worked a normal work week. More is not always better, less is not always worse.
Won’t people take advantage of you?
If that’s the case, something’s wrong. Either you have the wrong people, or the wrong environment or both.
Takeaways:
What’s considered “newsworthy” by the business press is either about trends that have a very broad appeal, or what Hugh McLeod calls business porn. The reason any kind of porn has any appeal at all is that it’s a fantasy. So that kind of business news is obviously irrelevant. As for the trends – they usually don’t apply to a small company. One can make a very successful company flying under the radar, or exploiting niches that have nothing to do with larger trends.
However, there are times when the larger issues do have an impact, but small companies don’t usually take time to consider them. Here is an exercise to solve that problem.
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Financial Impact Grid
From The Star Bulletin by Ralph Perrine,
SOMETIMES I sit with business decision-makers and draw what I call an Impact Grid. In the middle square we put the company. In the next square we put the company’s clients. In another, the client’s customers.
In adjacent squares we put the company’s partners and vendors. We talk about what impacts these squares. It helps business leaders think about the impact of economic factors: employment, interest rates, and so forth.
It also reveals lines of impact for specific scenarios: If client A’s customers are hit with a shock (hurricane, bird flu, rising energy costs), then client A is going to experience a downturn in sales. That in turn will have other implications.Â
Work is defined as moving objects at or near the surface of the earth, or telling others to do so. The first is uncomfortable and ill paid, the second is more enjoyable and better paid. – Old Joke (which isn’t as funny in the new economy).
Management is actually the job of coordinating effort so that an organization can perform better as a group than the individuals can working on their own.
If you think about that sentence, you’ll discover that the point of management is performance, in other words the goal is results. And you’ll see that the tools at management’s disposal are the tools of coordination: prioritization, allocating resources, communication, support. You’ll also see that a lot hinges on your definition of the word “better.”
Briefly, the three levels of management are these:
Foreman
This is the name usually used in factories or construction work – but it applies everywhere. It’s a person in charge of a small crew who is also a worker on that crew. It addition to doing the work, the foreman is responsible for leadership and intra-crew decisions such as scheduling, making sure the crew has enough supplies, etc. But the foreman cannot change the direction or makeup of the crew nor can he/she make major decisions about the crew’s assignments. The foreman is usually given a task for the crew to perform – he helps organize the crew to accomplish the task, but can’t modify the task.
Executive or Middle Management
These managers are responsible for organizing others to accomplish tasks. They are usually given (or help define) goals and they decide / prioritize the tasks needed to accomplish those goals. Then they work to assign ways that the tasks can be accomplished within constraints of budget, staffing levels, equipment etc. Middle management is often responsible for coordination between groups. In practice many managers (especially in technical fields) divide their time between actually doing management work and being workers or foremen (doing other work that needs to be done).
Upper Management
This level is responsible for setting strategic direction, and also is concerned with how to best utilize funds, new product decisions, how to read and address trends in the market place. Profitability goals and long term vs short term trade offs are the purview of this level of management, as are exit strategy decisions.
Foreman or 1st level managers tend to ask When? What? and Where? because they are responsible for getting stuff done. Middle managers ask How? and Who? because they are given a goal and have to muster resources and assign them often within budgetary constraints. Top level mgmt asks WHY? because they are responsible for the strategic purpose of what is being done.
Takeaways:
I’m barely a third of the way through this book and already want to recommend it. Don’t wait for me to finish – get reading. Porportedly based on habits that Harnish learned from reading about John D. Rockefeller (say what you will about the man’s morals, he did build a large profitable company) the book builds on a whole lot of stuff I’ve already said (so it must be right).
The main habits are:
Priorities:
Have a long term 15-20 year vision and direction. Then have 90 day goals of what you need to accomplish now. And forget the middle time period. Make sure that your 90 day goals consist of 5 (no more no less) top priorities that everyone is working on and that they all know which of the 5 is the top 1 of 5.
Data:
Track the right data daily and weekly so that each person has at least one metric driving their performance.
Rhythm of the Meetings:
Have the right rhythm of daily, weekly, monthly, quarterly, and annual meetings for alignment and accountability. Make sure they are well run and useful. I couldn’t have said it better myself.
The X Factor:
Determine the chokepoint in your business model and industry, then gain control of that chokepoint. Rockefeller’s was transportation costs – why he got so in bed with the railroads. But this was so pervasive to him when he started making his own oak barrels, instead of shipping green wood, he had it split and dried in the forest so his shipping costs were halved.
The book is above all – practical. Gives you a lot to do and ways to do it. Reading it feels like boot camp.
Joel Spolsky has a lengthy post on what is required for a software business. He starts off with a parable about a programmer sitting along in his apartment crafting code and eventually wondering why he’s not a financial success.
Can you imagine a plumber wanting to go out on his own and starting by soldering pipes together in his garage? Or a lawyer opening a practice by writing briefs hoping a client will walk in and need one she’s written?
But I bet you can imagine a musician who wants to make the big time, yet spends all his time alone in a room playing guitar. Or an actress who thinks taking another acting class will be the key to fame.
Why is that? There are some things people do for love of the craft. Software is one, so is music and acting. So also is gardening – but you rarely see someone who believes they can make a fortune from their garden.
It’s also true that people pay for software, and music, and acting (though not so much for other people’s gardening). This makes it so easy to mistake the business for the craft. And all the more tempting to do so when books and articles loudly proclaim “Do what you love and the money will come.”
Unlike a craft, a business is fundamentally a relationship (or at least a transaction) between two people. If you’re the provider, then the other person has to be the customer. And like a conversation the content can be of varying quality on any subject and it will still be a conversation as long as there are two people. But when there is only one person, no matter how good the quality of the content, it is not a conversation.
As Peter Drucker said decades ago, the purpose of a business is to create a customer -Â not a product. Joel’s essay serves as a reminder of what else is needed to build a business using software as a product.
Takeaways:
I saw a commercial last night on TV. A guy was pasting up billboards of women dressed in swanky clothes. As he turned away to get the next poster, the women in the ones he’d already posted winked and waved and moved around. The posters had a single word across the top (I believe it said “Transform”). I was thinking: I know this is about women’s clothes, but who paid for it and what do they want me to buy? Neither the visuals nor the audio gave me a clue. Till the last few seconds when the word KOHLS came on the screen. [Raise your hand if you knew that Kohls is a department store with 749 stores in 43 states catering to suburban women]. I said to my wife that if you didn’t know what Kohls is, the commercial would be a waste of money. My wife replied with two words: “Women know.”
Far be it from me to doubt the veracity of that statement. The problem was I was thinking of the commercial as a way to get new customers when actually it was a way to communicate with their existing ones – Preaching to The Choir. It all came together this morning as I put on a tee shirt to run (OK walk) on the treadmill. The shirt said, in big letters “I LOVE YOU MAN” and had a Budweiser logo. Remember that ad campaign? I doubt that it, or the talking frogs (or was it lizards?) got anyone to order a Bud for the first time. But it probably gave those already in the Bud flock something to feel good about and a reason not to stray.
Leaving aside the question of why women feel good about clothes and men about grunting amphibians, let’s look at the concept of Preaching to The Choir. Seth Goodin would probably argue that if your product is so bland that you have to resort to an animated swamp to differentiate it then commercials are a horribly wasteful way to do this. I don’t disagree. However, the need remains to connect with your customers after the sale. Another way to say it is, give your customers some reason to have a relationship with you that goes beyond the product.
Relationship beyond the Sale
This is why companies give out hats with their logo on them, why companies invite their best customers to an annual golf outing or such. If you think the relationship ends with the sale, you’re being very short sighted. For two reasons. First, it’s usually cheaper and easier to make your next sale to an existing customer than to a new one. Second, some percentage of those customers will become promoters for you if you give them a reason to.
Harley’s got it’s HOGS – Apple computer has evangelists – Jimmy Buffet has his Parrot Heads. Who do you have? I know, you’re going to tell me that you make ball bearings, which don’t exactly lend themselves to a lifestyle choice; or that you install wood floors and your customers only buy from you once; or that all this hoopla is too expensive. Well OK if you say so – let your competition get all the goodwill and referral business.
Personalize it
With a little imagination, and personalization, preaching to the choir can reap huge rewards. None of these ideas will appeal to all your customers. You can’t do a mass media thing. But that’s the beauty of a small company – you can get to know your customers and develop ideas that may only apply to some of them.
Takeaways:
You’ve heard that before right? Well, it’s not always so easy.
I think one thing that sets big companies apart from small companies are how they use measurement in their decisions. Big companies get it wrong because:
Small companies get it wrong because measuring things is expensive and time consuming so they just don’t. I think this is one of the leading causes of small company failure.
Seth Godin had a couple of posts on the subject: Measure that and don’t measure this.
To which I respond: Effort (and results) skew toward what you measure and often they skew away from something else.
If you measure widgets per hour you’ll likely get more efficient – more widgets per hour. But perhaps you’ll be sacrificing quality. If you measure quality (say defects per batch) you’ll get better quality but perhaps you’ll be sacrificing efficiency.
The trick is to put in place the right set of complimentary measurements. Measure both efficiency and quality understanding that they are both important but may tend to be mutually exclusive. So you want to hit that sweet spot in the middle.
I learned this from Andy Grove’s book “High Output Management.” It may be a partial solution to the dilema shown by Robert Austin in his book “Measuring and Managing Performance in Organizations” His point (I’m paraphrasing here) is that it’s impossible to actually define, let alone measure, all the important things in an organization. Hence whatever measurements you make will be an imperfect representation of what you want (like a blue print is a representation of a house, but you can’t live in the blue print.) And whenever you measure performance, people learn to game the system and do more of what’s measured at the expense of something that may not be measureable but is important.
All this shows (to me anyway) how important is the job of management – not just leadership - in an organization. It’s the job of management to develop systems whereby people are encouraged and supported to do their best in the direction of the organization doing more as a unit than people can do independently. What to measure and what to do with those measurements is a big part of this.
Takeaways:
Many moons ago a buddy and I got a sub-contracting gig putting roofing shingles on a building. It was our first and last roofing job – we were terrible. And not because we only had old fashioned hammers instead of the (then) new-fangled air guns. No, it was because we didn’t know what we were doing - didn’t line things up right, didn’t use the right kind of nails etc. An air gun would have only helped us makes mistakes quicker.
Technology is like that. Besides knowing how to use it, you have to know what to use it for. For most businesses that means you’re going to have to change the way you work in order to get the benefit of new technology. And you’re going to have to change your mind set. Buying the newest technology won’t do that for you. Ten years ago, many small companies didn’t adopt new technology for that reason. Today that would be a death sentence.
Put Data in Only Once -Use it Often
Here’s a small example in the field of IT – information technology. One of the principles of ideal IT design is that you only have to capture data one time in one place, then you can use it everywhere. This means its much cheaper and easier to use the information you have than it would be if it were only captured on paper.
For example, I know a guy who owns several title companies that do real estate closings. Each time they get a new file, they capture a lot of info including the name of the person who sent the file. In the real olden days, those files were paper. so even though each file had a source, there was no easy way to aggregate that information and learn who had been sending over the most files every month. Or who was sending over the most profitable files, or if there was a pattern of whose files tended to have more problems.
That was the olden days. Putting that information on a computer helped a bit. But unless you changed how people put that information in, you still couldn’t get it out right. Some would put it in a spreadsheet, some in a word processing document. different people might get business from the same source but spell the name differently or one would use a first name and last name and one would use the last name and the company name.
But when the operating procedures (ie the ways people work) are adapted to use the tools, then data goes in the system correctly. Once that data is in the system it’s relatively easy to get it out for all kinds of new uses. This makes it cheap and easy to do things like:
However, the owner of the companies that I was telling you about is from the old school. He wasn’t raised on technology, and while he does use it, he’s never been shown how to get the best use out of it. So he didn’t think of all the things he should be able to do with it.
But if you want to survive you’d better get with the program – your competition is, and your customers demand it. Back when I did my one and only roofing job, many knowledgeable roofers still used a hammer, not an air gun. None do today.
Takeaways:
Would your life be improved if you could influence others better?
Check out this interview posted by Guy Kawasaki. And be sure to take the test
When work is physical you need time & motion studies. Frederick Taylor pioneered this around 1900. He found out, for example, that a guy (it was always a guy then) could shovel more stuff in a day if he didn’t overload the shovel.
When work is a process you need process design and proper automated tools. Check out The Goal by Eliyahu Goldratt and Lean Thinking by Womack and Jones.
Your work is probably neither. It’s probably knowledge work and often interrupted. That needs a time management system. Not every system works for every person. Some people need piles and have to see all their stuff or they loose track. Some need a clean desk and properly labled files. Some use cards or paper, some electronics, and some all of the above. I can’t even recommend one system from experience because I work best after I’ve just started a new one. A few months later it all goes to hell and I wait a while – then find another and restart the cycle. At my age (or actually once you’re past 30) it’s time to stop trying to improve your weaknesses and learn how to prevent them from causing catastrophies. Then play to your strengths. That saves a lot of time.
I can tell you that time management is a misnomer. You can’t manage time – you can’t save it or allocate it or spend it the way you can with anything else we “manage”. You can only manage yourself within the time we all have. But it has a nice ring to it so we’ll keep using that term.
I can also tell you the single best read on the subject is Getting Things Done by David Allen. His system, called GTD for short, has inspired countless web sites. Google it when you have some time.
But here’s what all the systems I’ve looked at have in common:
Some things I’ve not seen any system recommend:
Empower your employees to manage your time. Regular meetings on certain subjects are one way to do this. It clumps all the work on that topic to just before and during the meeting. Another is to empower an assistant to demand certain things of you at certain times. One client, an attorney, stopped working with me after a couple sessions. I told him to have his secretary come in at the end of the day and insist on getting his time sheets, before she went home. She then gave them to the person who did the invoices and he started getting paid a lot quicker, and a lot more. (It’s hard to bill someone for all the work you’ve really done after weeks have gone by). It made such a difference in his life that he didn’t need me anymore.
Stop managing your employee’s time. That means when you give them more stuff to do, they can not assume you know what’s on their plate and that you know if they have the time to do it all. Instead they are required to assess if they can fit it in by the deadline you give them (you do give deadlines don’t you?) and if not, they are to immediately tell you this and discuss your priorities for what they should postpone.
Takeaways:
Owning your own business is one of the most amazing ways to get what you want. As long as you understand how the game is played, you get to choose things like where you live and work, what kind of work you do, who you work with, when you work. And oh yes, you get paid for it if you do it well.
Over the years I’ve cataloged 22 different kinds of things things people want from running their companies. Only four are primarily focused on money. Seven focus on emotions or values, five on lifestye, three on community or people, and two are mostly related to the future.
Have you ever described in detail what you want from your company? If you do there’s a better chance you’ll build your company in a way that helps you get it. Yes, there are times when the choices are mutually exclusive. But knowing what you want makes it easier to choose.
Sharp readers will notice one the numbers don’t add up to 22. The missing one is “company growth” and it’s really a stand-in for all the other things you want.
Takeaways: