Archive for February, 2006
Make Money Selling Nothing
0 Comments Published by John Seiffer February 28th, 2006 in Business Models, Business IdeasYou can buy some at www.nothingforsalesite.com or read an article about it.
Takeaways:
Beats me. There’s a sucker born every minute? The first time you do something it’s news worthy? or humorous?
Your Takeaway here _____________________________
Why it’s Hard to Raise Financing for a Business
3 Comments Published by John Seiffer February 28th, 2006 in Finance & AccountingThe irony is that people and institutions that have money to invest are spending time and energy just LOOKING for places to put that money to use while at the same time, tens of thousands of businesses die every year because they don’t have enough funding. These two groups are passing each other like email […]
Marketing is like Makeup
0 Comments Published by John Seiffer February 27th, 2006 in Sales & MarketingWhen I was in college in the early ’70s it was common for women not to shave their legs or wear make-up. We guys professed a liking for the “natural woman”. One day I noticed that my girlfriend looked remarkably striking. As I starred, I realized she’d put a touch of color to her eyes […]
I couldn’t believe it! Here is an article about how to improve your penmanship. If only Mrs. Ziefert had read this when I was in her 5th grade class. Excuse my little detour into the personal here but it’s always bugged me that I write so fast that even I can’t read it half the […]
How Remote Are We Talking About?
0 Comments Published by John Seiffer February 23rd, 2006 in ManagementMy wife runs our company from 1700 miles away, as I did before she took over. We use the phone, email and pcAnywhere to log into the computers. In “interesting times” someone needs to visit once every 6 weeks or so. When things are running smoothly we can visit as infrequently as every 4 or […]
I’m not talking about MY best job ever - or yours. I’m talking about your employees.
The Black Sheep just celebrated their 20th anniversary. They threw a party for Nick (the owner) and invited a lot folks who’d worked there over the years. The party was hosted by a chef who used to work at the […]
How to deal with growth
0 Comments Published by John Seiffer February 21st, 2006 in Finance & AccountingIn The World’s Greatest Banker Fred Gratzon tells the story of how his company outrgrew both his cash supply and his systems to track the growth. His banker finally justified an increase in credit by asking Fred “Do you feel like you’re making money?” When it happened again, the banker encouraged Fred to kite checks. […]
Do you have to be crappy to be big?
13 Comments Published by John Seiffer February 16th, 2006 in Customer RelationshipsGeek Squad will fail even if the geeks do a great job, because the company doesn’t give the customer what they want AND because it gives them something they don’t want.
Geek Squad is the service that comes to your house to fix your network - rolled out nation wide by Best Buy.
Great idea. Solves a […]
How to Piss Off Customers
0 Comments Published by John Seiffer February 16th, 2006 in Customer RelationshipsSeth Godin has a great post on taking responsability. It ends with this wonderful line:
Is “I accept responsibility” the new “Your call is very important to us”? Probably.
And, for the record, a client once gave me a gift of Shari’s Berries. They were lucious. Thanks again, Rodger.
How to motivate bad employees
2 Comments Published by John Seiffer February 16th, 2006 in ManagementA pretty basic Management 101 article, but useful.
Here in Forbes. It starts like this:
The smart aleck employee who prides himself on doing as little as possible to scrape by will needle you by saying, ‘There are no bad workers — just bad managers.’
The genius-in-residence has a minor point. But the question remains: How do you […]
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